Fadel Partners Sees 13% ARR Growth and Launches AI Platform in FY25 Trading Update

Fadel's FY25 update shows 13% ARR growth, a much smaller loss, and a new AI layer. A stronger, leaner business sets up FY26.

28 January 2026by Joshua Thompson5 min read31 views

This article covers information on Fadel Partners Inc..

LON:FADL

Fadel Partners FY25: 13% ARR Growth, Leaner Cost Base, and an AI Launch

Fadel Partners has delivered a tidy year-end update: recurring revenue momentum, a much smaller operating loss, and a new AI layer to boot. The headline is a 13% rise in ARR to $8.9M, driven by wins in the mid-market and upselling across its Brand Vision product. Revenue dipped 4% to $12.6M as lower-margin services scaled back, but operating expenses fell a hefty 31% to $9.0M, helping narrow losses.

Management says revenue and LBITDA landed in line with market expectations, with year-end cash of $1.9M beating expectations after stronger collections and tighter commercial terms. Most of the ARR growth arrived in Q4, so the revenue benefit should be more visible in FY26.

Key FY25 Numbers at a Glance

Metric	FY25	FY24	Change
ARR (annual recurring revenue) – licence & support only	$8.9M	$7.9M	+13%
Revenue (U.S. GAAP)	$12.6M	$13.0M	-4%
Licence & support revenue	$8.2M	$8.0M	+3%
Services revenue	$4.4M	$5.0M	-12%
Adjusted LBITDA (loss before interest, tax, depreciation & amortisation)	~$0.8M loss	$3.9M loss	Improved by ~$3.1M
Operating expenses	$9.0M	$13.1M	-31%
Cash and cash equivalents (year-end)	$1.9M	$2.6M	-27%

Notes: ARR now excludes recurring services and includes only recurring licence and support; prior periods have been reclassified to match. LBITDA is presented as a loss metric.

ARR Up, Revenue Down: Why That Can Be Good News

ARR is the key SaaS health check because it reflects contracted recurring income. FADEL’s 13% ARR rise to $8.9M, mostly booked in Q4, points to a stronger FY26 revenue run-rate. Licence and support revenue edged up 3% to $8.2M, while services fell 12% to $4.4M.

Management flags that services are lower margin. So, a shift toward recurring licences and support can improve gross margin quality over time, even if headline revenue dips in the short term. The 31% cut in operating expenses to $9.0M is a big swing factor – it underpins the improvement in adjusted LBITDA loss to roughly $0.8M from $3.9M.

Mid-Market Traction: New Logos and Upsell Momentum

FADEL secured seven new mid-market customers for its IPM Suite in FY25, including Handcraft Manufacturing, Viz Media, Zak! Designs and Bloom Fresh International. That matters: the mid-market tends to scale faster if onboarding and product-market fit are right.

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Brand Vision added Comcast Communications and Ferrero, with “robust upselling” and multiple expansions in enhanced content tracking across the installed base. Upsell into existing customers is the cheapest growth you can get – this is the flywheel FADEL wants to keep spinning.

FADEL AIVA: New Agentic AI Layer for Compliance and Licensing

On 21 January, FADEL launched FADEL AIVA, an AI technology layer built on AWS Bedrock’s agentic platform. AIVA weaves together generative, analytical and predictive AI through embedded agents in Brand Vision and IPM Suite, aimed at improving efficiency, reducing operational risk, and speeding up complex global licensing and marketing workflows.

The AI-enabled Product Approval system is now live, with AIVA acting as an embedded AI Reviewer agent to support the full approval lifecycle from concept to final authorisation. Management’s view is clear: AIVA and the AI-enabled Product Approval capability should strengthen differentiation and help drive more recurring revenue. Further technical details were referenced in press releases on 22 and 26 January (no links provided in the RNS).

Cash, Expectations and the FY26 Setup

Revenue and LBITDA were in line with market expectations. Ending cash at $1.9M was ahead of expectations, attributed to tighter collections and improved commercial terms at renewals. Management intends to keep those disciplines in place.

For FY26, FADEL expects continued ARR growth, a further reduction in LBITDA loss, and sufficient net cash to fund ongoing operations. The cost restructuring begun in FY24 and refined in FY25 is presented as the pathway to profitability, while still supporting ARR growth within existing resources.

Board Update: Sales Hand-Off After Pipeline Rebuild

At the start of 2025, non-executive director Joe Gruttadauria stepped in as Interim Head of Sales to strengthen process, pipeline, and mid-market logo acquisition. Effective 1 January 2026, he has stepped back from the operational role, remaining on the Board as a non-executive but no longer serving on the Remuneration Committee under QCA independence rules.

The implication is that sales execution improvements are now embedded and can carry on under the core team. It’s a sensible hand-off, provided momentum is maintained.

What I Like, What I’m Watching

Positive: ARR up 13% to $8.9M with most growth in Q4 – that should feed FY26 revenue.
Positive: Operating expenses down 31% to $9.0M, driving a much smaller adjusted LBITDA loss (~$0.8M).
Positive: New logos in the mid-market and clear upsell activity in Brand Vision – efficient growth signals.
Positive: FADEL AIVA and AI-enabled Product Approval add product differentiation in compliance and licensing.
Watch: Cash of $1.9M is modest; management guides to “sufficient net cash” in FY26, but working capital discipline needs to stay sharp.
Watch: Revenue mix shift from services to licence/support is strategically good, but near-term GAAP revenue optics may remain lumpy.
Watch: Execution without Joe’s hands-on sales role will be a useful test of the strengthened processes.

Key Unknowns (Not Disclosed)

Churn or net revenue retention.
Gross margin by segment.
Exact number of total customers and ARPU trends.
Timing for breakeven or profitability beyond “pathway” language.

My Take: Quietly Better, with AI as a Catalyst

FADEL’s FY25 update shows a business getting healthier: better-quality revenue mix, tighter costs, and a markedly smaller loss. The ARR step-up – disproportionately in Q4 – sets a constructive tone for FY26, and the AIVA launch gives the product story an extra edge in a market where automation and compliance are converging fast.

The main caution is the cash balance, which puts the onus on continued disciplined collections and controlled spend until scale is larger. If the company converts its late-2025 ARR wins into reported revenue, keeps upselling, and proves out AIVA-led differentiation, FY26 could be the year the model starts to show operating leverage.

Audited FY25 results are slated for late April 2026. That will be the next checkpoint for margins, cash dynamics, and how the Q4 ARR burst is flowing through the P&L.