GetBusy's H1 2025 results show SmartVault driving accelerated growth with strong ARR, lower churn, and key H2 catalysts including ProConnect integration and SmartRequestAI.
This article covers information on GetBusy PLC.
LON:GETBGetBusy’s half-year update is all about momentum building in SmartVault and groundwork in Workiro. Group ARR nudged up to £21.1 million, recurring revenue grew to £10.7 million, and adjusted EBITDA edged to £0.4 million. The more interesting story sits beneath the surface: SmartVault has pricing power, improving churn, and multiple catalysts landing in H2.
Before we dig in, quick jargon buster for new readers:
SmartVault continues to lean into the US tax market where the unit economics are strongest. New accounting business rose 27% in H1, split between volume up 11% and price up 15% as more customers chose the higher value Unlimited plan. Monthly churn improved to 1.0%, and is much lower in the core accounting segment.
ARR reached $15.6 million (£11.5 million), up 9% at constant currency, with ARR in the core tax prep market – now 85% of the total – up 12%. Two distribution tailwinds are gathering pace: Intuit’s ProConnect integration (expected to launch in early Q4, after US tax extension season) and Thomson Reuters’ decision to sunset FileCabinet CS in 2027, which is pushing customers to modern cloud workflows.
Execution against those tailwinds is already visible. New business from Thomson Reuters UltraTax customers grew over 200% and accounted for 19% of new tax prep wins (H1 2024: 8%). Meanwhile, the new SmartRequestAI product aims to monetise the heavy lifting of client document collection and intake for more than 23,000 US tax users.
Management guides to a marked acceleration in SmartVault ARR growth in H2, to between 14% and 18% for 2025, with increasing cash generation through 2026. That mix of lower churn, higher ARPU and channel expansion is exactly what you want to see in a SaaS engine.
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Workiro product ARR grew 40% year-on-year, supported by a strengthening pipeline in the ERP market, initially around Oracle NetSuite. Sales cycles are long and can be lumpy, especially when tied to broader ERP rollouts. The division that includes Virtual Cabinet posted flat ARR at £9.6 million as Workiro progress offset higher churn in Virtual Cabinet, particularly in ANZ.
A key milestone: the first successful automated migrations from Virtual Cabinet to Workiro. If the tooling scales, it should stabilise churn and lift net revenue retention, with the Group expecting the division to return to growth in 2026.
At the Group level, revenue and margins remained resilient while investment shifted toward product development, notably SmartRequestAI and Workiro enterprise readiness. Adjusted loss before tax widened due to higher development costs before capitalisation.
| Metric | H1 2025 | H1 2024 | Comment |
|---|---|---|---|
| ARR | £21.1m | £21.0m | +5% at constant currency |
| Recurring revenue | £10.7m | £10.4m | +5% at constant currency |
| Total revenue | £11.0m | £10.7m | +4% at constant currency |
| Gross margin | 87.5% | 89.3% | Still strong; mix shift to cloud and partner share |
| Adjusted EBITDA | £0.4m | £0.4m | +5% |
| Adjusted loss before tax | £(0.7)m | £(0.3)m | Higher development spend before capitalisation |
| Statutory (loss)/profit before tax | £(0.6)m | £(0.0)m | Loss after finance costs |
| Net bank (debt)/cash | £(40)k | £0.2m | £3.0m available funds |
| Net revenue retention (monthly) | 99.5% | 99.7% | US improved; ANZ softer |
| Paying users | 64,574 | 66,424 | Down 3%; ARPU up 8% to £327 |
Operating cash flow flipped to an inflow of £84k (H1 2024: outflow £494k) helped by overseas tax refunds. Cash used in investing was £1.1 million, mainly capitalised development. Cash reduced by £1.3 million to £1.2 million at 30 June. The £3 million revolving credit facility is committed until December 2028, with £1.2 million drawn in H1. Reported net bank debt was a modest £40k; total available funds stood at £3.0 million.
Note that equity remains negative at £(2.5) million, driven by accounting reserves, and the Group carries sizeable deferred revenue liabilities, typical for subscription businesses.
The investment case is increasingly concentrated in SmartVault’s US tax niche. H1 shows:
On the other hand, there are a few watch-outs:
This is a quietly confident set of numbers. The Group-level growth is modest, but SmartVault’s KPIs – higher prices, better churn, stronger channels – are moving the right way and management has put clear, near-term catalysts on the table. If ProConnect lands as expected and SmartRequestAI monetises, the 14% – 18% SmartVault ARR growth target looks credible.
Workiro remains a strategic bet. The 40% ARR increase is encouraging, and the new migration tooling could be pivotal in stemming Virtual Cabinet churn. But the payoff is more 2026 than 2025.
Net-net, GetBusy looks set up for a materially better H2, with SmartVault as the growth and cash engine and Workiro laying foundations for longer-term value. For holders, the key updates to watch are the ProConnect go-live in early Q4, SmartRequestAI attach rates, Virtual Cabinet migrations, and cash generation stepping up through FY 2026.
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