Huddled Group Reports 47% Revenue Growth in FY 2025 and Expands into New Marketplaces

Huddled Group's 2025 update reveals 47% revenue growth and marketplace expansion, but profitability remains a key focus.

21 January 2026by Joshua Thompson5 min read23 views

This article covers information on Huddled Group PLC.

LON:HUD

Huddled’s 47% revenue jump, but still loss-making: the FY 2025 read-through

Huddled Group has confirmed a strong top-line performance for FY 2025, with unaudited Group revenue up approximately 47% to circa £19.0 million. That landed in line with market expectations, which is always a relief. The Group also flagged an unaudited adjusted EBITDA loss of approximately £2.5 million, again broadly in line with expectations.

In plain English: sales growth is accelerating, but the business is still loss-making at the adjusted EBITDA level (EBITDA is earnings before interest, tax, depreciation and amortisation; “adjusted” strips out one-offs). The company is leaning into new sales channels and logistics upgrades to push for scale in 2026.

Key numbers at a glance

Metric	FY 2025 / Details
Group revenue (unaudited)	Circa £19.0 million (+~47% year-on-year)
Adjusted EBITDA (unaudited)	Loss of approximately £2.5 million
Marketplace commissions	8% – 15% (variable, commission-based)
Deal site audience	Over 6 million shoppers across LatestDeals and HotUKDeals
January trial result	£40,000 revenue in under 24 hours (sold out)

New channels switch-on: Temu, Amazon, OnBuy and community deal sites

Huddled has been busy opening fresh routes to the customer. The Group ran trials on Temu after being approached to bolster Temu’s UK grocery and alcohol range. Huddled says it can meet next-day delivery on orders up to 11 pm and offer a compelling price proposition – two factors that should play nicely with marketplace algorithms.

Beyond Temu, Huddled plans to expand on Amazon and OnBuy. It has also signed promotional agreements with LatestDeals and HotUKDeals. According to the company, marketplaces now act like giant shopping search engines used by over 90% of the UK population, and they operate on commission (8% – 15%), which keeps costs variable as the Group scales.

Why marketplaces matter for Huddled’s model

Marketplaces can flood you with eyeballs without heavy up-front marketing spend. The flip side is commission fees and the risk of competing on price. Huddled’s angle is next-day delivery and sharp pricing, which may boost its ranking on these platforms. Most marketplace buyers purchase single items, but Huddled views these channels as shop windows that can also funnel traffic back to its own sites.

Deal sites deliver early proof: £40,000 in a day

In early January, Huddled trialled a strong offer via the community “deal” sites and sold out in under 24 hours, generating £40,000 in revenue. On the back of that, it signed promotional agreements with both platforms and will push more deals through its KwikSales brand.

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That is a small but encouraging datapoint. These audiences are highly motivated by savings and tracked delivery, and Huddled’s value-led proposition should resonate. The question for 2026 is repeatability and margin discipline as volumes ramp.

Logistics upgrade: all brands now on THG Fulfil

Delivery performance is the make-or-break in social commerce and marketplaces. Huddled transitioned all brands to THG Fulfil, a highly automated logistics partner. This is important because the newer channels (including TikTok and others) impose strict delivery guarantees and penalise failure.

With THG Fulfil now in place, Huddled believes it is better set to meet the service bar, pursue next-day delivery at late order cut-offs, and scale without taking on fixed logistics overheads. If it works as intended, that should support better customer experience and higher conversion on the marketplaces.

Brand progress: range, margin and divisional profitability

The CEO called out three milestones in 2025: product range, basket margin and fulfilment. The Group says it improved range consistency and choice in Discount Dragon and Nutricircle, which supported better basket margins and divisional operational profitability.

That’s a noteworthy step – some divisions turning a profit operationally – even though the Group remained loss-making at the adjusted EBITDA level. Boop Beauty still needs work, but management says the supply chain is improving, which should help move the brand in the right direction.

TikTok lessons and the path to scale

Huddled experimented with TikTok and TikTok Live in early 2025 and saw that the right stock at the right price can move in volume. The constraint was operational – strict delivery metrics and penalties for missing them. With THG Fulfil now in place, the Group thinks it can go after these high-velocity channels more confidently.

The strategy for 2026 sounds pragmatic: conservative forecasts for new channels while the team learns and scales in a controlled manner. No numerical guidance was disclosed in this update.

What I like, and what I’m watching

Positives

Strong growth: circa £19.0 million revenue, up roughly 47% year-on-year, in line with expectations.
Channel diversification: Temu, Amazon, OnBuy and two major deal sites broaden reach without heavy fixed costs.
Operational enablement: the THG Fulfil partnership tackles the delivery-speed hurdle that constrains social and marketplace growth.
Early proof points: £40,000 of deal-led sales in under a day; divisional operational profitability in core brands.

Watch-outs

Profitability still to prove: Group remained at an adjusted EBITDA loss of approximately £2.5 million.
Marketplace dependency: 8% – 15% commissions and algorithm exposure can pressure margins and visibility.
Execution risk: strict delivery SLAs on new channels leave little room for error despite the logistics upgrade.
Boop Beauty is still a work-in-progress; supply chain improvements are promising but not yet quantified.
Key financials not disclosed: cash position, gross margin and 2026 numeric guidance were not disclosed.

Why this update matters for shareholders

The message is that Huddled is building the plumbing for scale – stronger fulfilment, broader product ranges, and access to very large pools of demand via marketplaces and deal communities. If the model holds, revenue can keep compounding with largely variable costs on the sales side.

The counterbalance is profitability. Management has shown divisional operational progress, but the Group is still in investment mode with an adjusted EBITDA loss. 2026 will come down to whether the new channels ramp without eroding margins and whether marketplace traffic can be converted into loyal, higher-margin direct customers over time.

Bottom line

It’s a solid operational update: growth on track, costs controlled to expectations, and promising early traction in high-audience channels. The THG Fulfil switch and the marketplace push give Huddled a credible shot at scaling.

To re-rate the story, investors will want to see two things in 2026: continued top-line growth from the new channels and a clear line of sight to Group-level profitability. For now, the direction of travel looks positive, with sensible caution around forecasts as the team beds in the new routes to market.