PPHE Hotel Group's H1 2025 shows revenue growth and strategic acquisitions, though margins squeezed by softer rates and rising costs. Dividend held at 17p.
This article covers information on PPHE Hotel Group Limited.
LON:PPHPPHE Hotel Group delivered a steady first half in a choppy travel market. Reported revenue rose 4.7% to £199.9 million, helped by newly opened and refurbished hotels. As expected, room rates normalised and wage/social security costs rose, which squeezed profitability: reported EBITDA (earnings before interest, tax, depreciation and amortisation) was down 5.7% to £45.5 million and the EBITDA margin slipped to 22.8%.
Occupancy improved as travel patterns settled back towards normal. RevPAR (revenue per available room) increased 1.4% to £109.3, driven by higher occupancy of 72.4% despite a 1.1% drop in average room rate to £151.0.
| Key numbers (six months to 30 June 2025) | H1 2025 | H1 2024 | Change |
|---|---|---|---|
| Total revenue | £199.9 million | £191.0 million | +4.7% |
| Like-for-like revenue | £193.3 million | £191.0 million | +1.3% |
| Occupancy | 72.4% | 70.6% | +180 bps |
| Average room rate | £151.0 | £152.8 | -1.1% |
| RevPAR | £109.3 | £107.8 | +1.4% |
| EBITDA | £45.5 million | £48.3 million | -5.7% |
| Normalised PBT | £(3.7) million | £2.6 million | n/a |
| Adjusted EPRA EPS (LTM) | 119p | 125p | -4.8% |
| EPRA NRV per share | £28.07 | £27.51 | +2.0% |
| Interim dividend | 17p per share | 17p per share | Maintained |
Two things can be true at once: demand is fine, but pricing power has cooled. PPHE filled more rooms and kept service costs in check, yet margin pressure came through from lower average rates and higher wage and social security charges. Management highlights efficiency initiatives that limited wage cost inflation to less than 3% versus initial expectations of about 7% – a genuine positive in this environment.
The group continues to deliberately stage the ramp-up of certain assets, most notably art’otel London Hoxton, prioritising long-term value over quick wins. That means slower initial profit, but the Board still targets at least £25 million of incremental EBITDA upon stabilisation from the recent openings.
PPHE leaned into its “buy-build-operate” model with three notable actions:
On the financing side, a new €40 million revolving credit facility with Santander UK (3-year term, 3.0% margin over Euribor) was signed at half-year; €12.0 million was utilised after period end.
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The interim dividend is maintained at 17p per share, payable on 17 October 2025 to shareholders on the register at 19 September 2025. That returns £7.1 million to investors and underlines confidence in cash generation, even as margins tighten.
For asset-focused investors, EPRA NRV (Net Reinstatement Value) per share rose 2.0% to £28.07, helped by FX movements and AHG transactions. Annual external valuations are due again in December 2025.
Leverage remains reasonable for a property-heavy model. Combined EPRA LTV was 34.5% at 30 June 2025 (33.5% at 31 December 2024). The group has £244 million of loans maturing within 12 months; discussions with lenders have begun and management views refinancing risk as remote. A £100 million interest rate swap executed in 2022 helps mitigate rate volatility.
Trading through the summer has been consistent with H1 and modestly improving into H2. The Board expects FY25 EBITDA to be at a similar level to FY24, reflecting current rate dynamics and the slower initial contribution from art’otel London Hoxton. The commitment stands that recently opened projects should add at least £25 million of incremental EBITDA when fully stabilised.
There are industry-level clouds to watch. The Netherlands may shift hotel VAT from 9% to 21% from January 2026, and UK business rates remain a swing factor. Neither is within PPHE’s control, but both could nibble at margins from FY26 onwards.
For context, company-compiled analyst consensus as at 27 August 2025 shows FY25 revenue of £462.9 million to £476.5 million and EBITDA of £147.6 million to £154.0 million.
On balance, this is a resilient print. Top-line growth and rising occupancy are encouraging, and the dividend being held at 17p backs up the cash story. The margin compression is the rub: lower average room rates, plus higher wage and social security costs, pushed EBITDA down despite efficiency wins. That is showing up in normalised PBT too, which swung to a £3.7 million loss.
Strategically, the moves make sense. Upgrading Park Royal to freehold at a compelling yield, adding a well-located City of London scheme with high single-digit target returns, and increasing the stake in Arena at about a 10% EBITDA yield all fit the “real estate first” playbook. If PPHE lands the promised £25 million incremental EBITDA from recent openings, that creates meaningful operating leverage into FY26-27.
PPHE’s H1 shows a business trading steadily but paying the price for softer room rates and higher labour-related costs. The asset base is strengthening, the dividend is intact, and the pipeline is building in London and across Europe. If management delivers the £25 million stabilised EBITDA from the recent openings and secures refinancing on the terms they expect, the medium-term equity story – asset-backed growth with improving cash yields – remains very much in play.
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