Xaar's H1 2025: 7% revenue growth driven by strategic pivot to EV battery coating & automotive markets, validated by explosive £3.3m jewellery wax success. Partnerships fuel future scale.
This article covers information on Xaar PLC.
LON:XARXaar’s H1 2025 results land like a precision inkjet droplet – targeted, deliberate, and revealing a company mid-pivot. While the headline numbers show modest revenue growth (7% to £27.2m), the real story lies beneath: a strategic shift towards high-potential industrial applications, particularly in electric vehicles and automotive, while navigating near-term headwinds.
Let’s unpack the palette:
The takeaway? It’s a mixed bag, but crucially, performance is in line with expectations, and the company is actively investing cash to capture the substantial opportunities it sees ahead.
Xaar isn’t just selling printheads; it’s selling disruption. Their unique ability to jet highly viscous fluids (up to 1000 cP at ambient – a key differentiator) unlocks applications incumbents can’t touch. H1 progress in their target markets is telling:
This is arguably Xaar’s most exciting near-to-medium term play. The problem they solve is critical: next-gen 800V batteries generate more heat, making traditional plastic wrap insulation risky and spray painting inefficient (~40% paint loss). Xaar’s inkjet solution offers superior heat resistance, higher yield (less waste, no recovery systems needed), and lower cost per unit.
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Forget cheap stickers prone to damage. Xaar’s tech enables high-quality, durable graphics applied directly on the production line, even on complex surfaces. Collaborators Axalta (coatings) and Dürr (robotics, paints 50% of global cars) are demonstrating the tech to premium manufacturers.
Xaar aims to bridge the gap between cheap, monochrome hobbyist printers and prohibitively expensive (£50k+) professional colour systems. Partner Flashforge launched the world’s first full-colour, high-resolution desktop printer using Xaar tech last November at an accessible price point.
This market is Xaar’s current success story, proving their disruptive potential. From zero just two years ago, they now supply 4 of the top 5 OEMs. Revenue rocketed to £3.3m (H1 2024: £0.6m), significantly ahead of plan. Flashforge’s Waxjet 530 launch in April 2025 saw demand almost double expectations.
It’s not all smooth jetting:
Management reaffirms 2025 expectations. Revenue is anticipated to be H2-weighted, with Printhead leading the charge while EPS recovers. The core message is clear: the foundations are being laid now in EV, automotive, and 3D printing for substantial medium-term growth at attractive margins. The jewellery wax success is a tangible example of how quickly Xaar’s technology can scale once adopted by key players in a market.
Xaar presents a compelling, albeit nuanced, picture. Near-term profitability remains elusive, and cash is being deployed aggressively. However, the strategic pivot towards large, high-growth industrial markets (EV, auto) leveraging their unique viscous fluid tech is demonstrably progressing. The explosive growth in jewellery wax validates their market disruption model. For investors with a medium-term horizon, Xaar offers exposure to potentially transformative industrial technology plays. The key will be watching the conversion of partnerships (Sokan, Shifang, Omijia, Axalta/Dürr) and Flashforge’s 3D launch into sustained, scalable revenue streams. The ambition is clear; the next 12-18 months are critical for execution.
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