Intuitive Investments Group Secures £30M Equity Investment for Hui10's Digital Lottery Expansion in China

£30 million Helikon funding to accelerate Hui10’s paperless lottery in China

Intuitive Investments Group (IIG) has signed an investment agreement with Helikon Investments for up to £30 million of equity funding to finance Hui10 Inc’s roll-out of “Paperless Lottery Play” in China. This was flagged as inside information, so it is highly price sensitive.

The funding is structured in three tranches, each contingent on major Chinese regulatory and contractual milestones. In short, if Hui10 hits the go-ahead markers – from pilot authorisation through to national launch – Helikon provides progressively larger cheques.

For IIG, this reads as both validation and momentum. It underpins Hui10’s role alongside China UnionPay and the China Financial Certification Authority (CFCA) in the digitisation of China’s lottery ecosystem.

Milestone-driven tranches tied to Chinese approvals

The agreement unlocks capital only as Hui10 clears defined hurdles. That aligns funding with execution and de-risks the outlay for investors.

Tranche	Amount	Trigger milestone
1	£5.0 million	Announcement of a signed contract with CFCA representing go forward to paperless lottery pilot
2	£7.5 million	Announcement of Ministry of Finance instruction to launch the paperless lottery pilot
3	£17.5 million	Announcement of Ministry of Finance instruction to launch paperless lottery nationwide

The long stop date is 31 August 2027 – if milestones are not met by then, the agreement can lapse.

What the funding is meant to deliver

• Deploy UnionPay-certified, paperless-lottery capable POS terminals across 200,000+ lottery-only shops in China, in line with Ministry of Finance policy.
• Accelerate commercial partnerships via Hui10’s omnichannel Lucky World TEAM CHINA and Lottery HongBao platforms.
• Expand technology reach through UnionPay’s national POS network and CFCA’s digital authentication infrastructure.

Pricing mechanics: VWAP discount or valuation cap

Each tranche will be priced using a formula designed to reflect market conditions while capping valuation. Pricing for Tranches 1 and 2 is the lower of:

• a 15% discount to the 30-day volume weighted average price (VWAP) preceding the relevant milestone announcement, or
• a pre-money fully diluted valuation of £200 million.

For Tranche 3, the pricing is the lower of:

• a 15% discount to the 30-day VWAP preceding the milestone 3 announcement, or
• a pre-money fully diluted valuation of £400 million.

Each tranche is set on a Fully Diluted Basis – that means it takes account of all shares in issue plus vested shares under existing warrants and incentive schemes at the date of the tranche.

The RNS does not specify whether the VWAP and valuation caps relate to IIG shares or Hui10 shares. If that detail matters to your valuation model, note that it is not disclosed here.

Why this matters for IIG shareholders

There are three reasons this feels meaningful.

1. Institutional validation. Helikon is a concentrated, value-driven investment manager. Committing up to £30 million – and doing so publicly with terms – signals confidence in Hui10’s commercial and regulatory pathway.
2. Regulatory alignment in China. The milestones are anchored on CFCA contracts and Ministry of Finance instructions. Tying funding to these steps reduces execution risk and avoids funding ahead of approvals.
3. National-scale potential. The reference to 200,000+ lottery-only shops, plus integration with UnionPay and CFCA, points to serious distribution. If executed, Hui10 could sit at the centre of China’s transition from paper to digital lottery, with adjacent commerce via Lucky World and Lottery HongBao.

Chairman’s view underlines the strategy

Sir Nigel Rudd calls this a “major milestone for IIG” and a validation of its approach to investing in platforms with long-term growth potential. In plain English: IIG sees Hui10 as a core, scalable asset in a regulated market where barriers to entry – and partnerships – matter.

How the milestone structure shapes outcomes

• Tranche 1 – CFCA contract. A signed CFCA contract to go forward with a pilot would unlock £5.0 million. That is the near-term catalyst to watch.
• Tranche 2 – MoF pilot instruction. Ministry of Finance direction to commence a pilot is the regulatory green light for real-world testing – and a further £7.5 million.
• Tranche 3 – MoF nationwide launch. The big one. A nationwide instruction would release £17.5 million and pave the way for full deployment.

Key numbers at a glance

Total facility	Up to £30.0 million
Tranche amounts	£5.0m, £7.5m, £17.5m
Pricing	Lower of 15% VWAP discount or £200m pre-money FD (Tranches 1-2); lower of 15% VWAP discount or £400m pre-money FD (Tranche 3)
Basis	Fully Diluted Basis (includes all shares in issue and vested warrants/options)
Timeline	Long stop date 31 August 2027
Operational footprint	Potential to reach 200,000+ lottery-only shops via UnionPay-certified POS

Risks, dependencies and what’s not disclosed

• Regulatory dependencies. The two biggest triggers depend on the Chinese Ministry of Finance. Timing is uncertain and outside the company’s control.
• Execution at scale. Rolling out across 200,000+ sites and integrating with UnionPay/CFCA is non-trivial. Capital helps, but operational delivery will be the test.
• Pricing reference. The RNS does not disclose whether VWAP/valuations refer to IIG or Hui10 shares. Dilution and valuation impacts cannot be precisely modelled from this announcement alone.
• Ownership and proceeds. No detail on IIG’s current percentage ownership of Hui10, post-transaction stakes, or any fee/revenue flows to IIG from this agreement – not disclosed.

What is Hui10, and why the partners matter

Hui10 is a technology company focused on digitising China’s lottery. Its platform aims to expand participation from about 10% today to more than 30% by enabling paperless play and layering commerce via Lucky World. Integration with UnionPay – China’s national interbank payments platform – and authentication via CFCA provides reach and trust, two foundations for a national roll-out.

Lottery HongBao adds digital incentives and anti-counterfeit features for brands, creating commercial hooks beyond lottery tickets. That combination of payments rails, authentication, and retail footprint is why this looks like a platform, not just a point solution.

The bottom line: my take

On balance, this is a positive and potentially pivotal update for IIG. It brings a credible institutional backer to the table, ties cash deployment to regulatory milestones, and positions Hui10 to move from promise to national execution if approvals land.

The caution flags are clear too: Chinese regulatory timing, the scale of deployment, and the lack of disclosure on how the pricing mechanics flow through to IIG or Hui10 shareholders. Until those details are clarified, it is hard to quantify dilution or value uplift precisely.

Still, if Hui10 clears the CFCA and Ministry of Finance hurdles, the funding staircase and partnership ecosystem – UnionPay, CFCA, 200,000+ shops – could create real operating leverage. For IIG holders, this is the kind of milestone-backed capital plan you want to see in a high-potential, regulated market play.