Ryan Harris joins The 20 to 30 Podcast to share his journey from DJ to seven-figure business owner and the lessons behind growing School of Play.
Ryan and Josh discuss getting the first client, cold calling, following up and keeping sales activity moving while still delivering the work. They compare high-ticket and low-ticket clients, personalisation, free work and the lead-generation methods that have produced the strongest returns.
The episode also covers personal development, physical health, working with a partner, taking holidays as a business owner, coaching and the reality behind paid business advice.
What this episode covers
- Ryan’s journey from DJ to building School of Play
- Getting a first client through outreach and free work
- Cold calling, follow-up and personalised selling
- Maintaining sales while fulfilling client work
- High-ticket versus low-ticket customers
- Lead generation, personal development and business coaching
Originally published by The 20 to 30 Podcast.
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Video chapters
- 3:00Ryan’s first business
- 5:31The biggest DJ Ryan and Josh worked with
- 6:47The start of School of Play
- 8:02The 5am start
- 8:48Early work-life balance
- 11:27The hardest period of running School of Play
- 12:55Personal development
- 15:44Physical health in business
- 18:55The best habit learned through personal development
- 21:19Balance in your twenties
- 27:10Learning from other people
- 28:51How the meaning of success changes
- 30:13The lonely chapter
- 33:29The key personal-development lesson
- 35:32How to change your routine
- 41:10The importance of marketing
- 43:58How to get your first client
- 45:08How Ryan got his first client
- 48:11The biggest lesson from cold calling
- 49:49The importance of following up
- 52:05Maintaining sales while fulfilling client work
- 55:04Personalisation
- 56:34Working for free
- 1:02:47High-ticket versus low-ticket clients
- 1:06:26School of Play’s best lead-generation method
- 1:08:49The marketing methods with the best return
- 1:12:17Josh and Ryan’s personal stories
- 1:15:06Working with your partner
- 1:18:56Running a business while on holiday
- 1:24:40Personal development at School of Play
- 1:27:37Ryan’s business coach
- 1:29:51The ActionCOACH sales process
- 1:31:58High-cost coaching and personal development
- 1:35:14Free YouTube advice versus paid coaching
- 1:38:47Josh and Ryan’s business friendship